Estudio Guto Requena

We shape memories trough the experimental use of digital technologies. Good design should tell a good story. Our final aesthetic results from the process. We love hybrids, interactivity and overlaying analogic with numeric. We enlarge the life cycle based in sustainable affection. Design must invite us to reflect about the time and the world we live in. Design must solve problems. Anyone can be a designer. Who is the author? Cyberculture redefined our daily lives forever. Estudio Guto Requena reflects about memory, digital culture and poetic narratives in all design scales. Guto, 34 years old, was born in Sorocaba, countryside of Sao Paulo State. He graduated as Architect and Urban Planner in 2003 at USP - University of São Paulo. During nine years he was a researcher at NOMADS.USP – Center for Interactive Living Studies of the University of São Paulo. In 2007 he got his Master degree at the same University with the dissertation, “Hybrid Habitation: Interactivity and Experience in the Cyberculture Era”. He won awards and had lectured and exhibited in several countries. He was a professor at Panamericana – School of Arts and Design and at IED – Istituto Europeo di Design – at both graduation and master levels. Guto had lectured on 70 workshops all over the country, and received the “Young Brazilian Awards” as recognition. In 2012 Guto was selected by Google to develop the project for their brazilian headquarter. And in 2013 Walmart selected him to design their headquarter. Since 2012 Guto has a column at newspaper Folha de São Paulo where he writes about design, architecture and urbanism and collaborates writing for many magazines. In 2011 Guto created, wrote and hosted the TV show “Nos Trinques”, for Brazilian TV Globo channel GNT and developed design web series for the same channel, recorded in Milan, Paris, Amsterdam and London.