MOTHER PEARL | A Work of Substance
Hong Kong / Hong Kong / 2020
WHEN SIPPING BUBBLE TEA, THE SPRING-LOADED PEARLS OF TAPIOCA INSTANTLY DEMANDS OUR ATTENTION. CONFRONTED BY THE UNAPOLOGETIC CHEW OF THE PEARLS, WE UNCONSCIOUSLY TRANSCEND INTO A STATE OF UNEXPECTED SATISFACTION. WITH AN OPPORTUNITY TO REVOLUTIONISE THE TRADITIONAL BUBBLE TEA LANDSCAPE IN ASIA, OUR APPROACH WAS TO CREATE A SIMPLE AND MEMORABLE BRAND IDENTIT Y SYSTEM THAT RESONATES WITH ITS AMBITION TO SCALE GLOBALLY. A PIONEERING ADVOCATE FOR HEALTHY TEAHOUSES IN HONG KONG, MOTHER PEARL ENCAPSULATES THE DEEPLY IMMERSIVE BUBBLE TEA DRINKING EXPERIENCE THROUGH ITS MAGICAL CONCOCTIONS. SERVING AS A VESSEL FOR THE SENSATIONS THAT EMERGE FROM SIPPING BUBBLE TEA, THE NEGATIVE SPACE IN ITS ICON EVOLVES WITH SEASONAL AND FLAVOUR CHANGES. FROM THE CLOUD OF PEARL-SHAPED LIGHTS FLOATING ABOVE, TO THE DARK OLIVE GREEN FACADE THAT OPENS A PORTAL TO A MYSTICAL UNIVERSE, MOTHER PEARL EXPRESSES DIMENSION THROUGH ITS ORGANIC MATERIALIT Y, DRAWING THE CONSUMER DEEPER INTO THE SWEETNESS OF THE PRESENT.
DESIGNER A WORK OF SUBSTANCE
LOCATION MOTHER PEARL, 25 LYNDHURST TERRACE, CENTRAL, HONG KONG
AREA 350 SQF T.
COMPLETION DATE 2020
SCOPE OF WORK BRANDING, INTERIOR
PHOTOGRAPHER AMANDA KHO
WHEN SIPPING BUBBLE TEA, THE SPRING-LOADED PEARLS OF TAPIOCA INSTANTLY DEMANDS OUR ATTENTION. CONFRONTED BY THE UNAPOLOGETIC CHEW OF THE PEARLS, WE UNCONSCIOUSLY TRANSCEND INTO A STATE OF UNEXPECTED SATISFACTION. WITH AN OPPORTUNITY TO REVOLUTIONISE THE TRADITIONAL BUBBLE TEA LANDSCAPE IN ASIA, OUR APPROACH WAS TO CREATE A SIMPLE AND MEMORABLE BRAND IDENTIT Y SYSTEM THAT RESONATES WITH ITS AMBITION TO SCALE GLOBALLY. A PIONEERING ADVOCATE FOR HEALTHY TEAHOUSES IN HONG KONG, MOTHER PEARL...
- Year 2020
- Work finished in 2020
- Status Completed works
- Type Bars/Cafés / Interior Design
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