florian michaux

florian, started his graphic design career freelancing for local brands in the usa, canada and australia. in 2002, he returned to paris to open his own firm, substance, where he created and produced art shows along with brand identity and online/offline digital interfaces for the likes of cointreau, quiksilver and galeries lafayettes. whilst at substance, he also served as art director at leg, creating concepts and digital brand campaigns for ​google, nike, mtv, eurostar and sfr. the instinct to