G.K.COUTURE | NONG STUDIO

G.K.COUTURE, a brand under G.K of South Korea, provides high-end formal dress custom-made services for private people. It includes the world’s super-first-rate brands such as OSCAR DE LA RENTA, MARCHESA, ZUHAIR MURAD and GIAMBATTISTA VALLI. Its core brand philosophy is low-profile luxury. As known to all, high-end custom-made is an exclusive word that’s legally protected. It stipulates that each brand must own its independent workshop, representing the greatest technique and private exclusiveness. The inspiration of the space design of G.K.COUTURE comes from high-end workshop. In terms of space, the traditional centralized display is not adopted. Rather, the space is divided into scattered spaces with every three entrances as one unit. Each unit is composed of two display spaces and one rest space. At the same time, it’s connected with an independent private fitting room and makeup room. The traditional centralized flow is broken into scattered flows like in the museum. Such space iteration is used to increase the sense of ritual just like steps of the complicated handwork procedure in high-end workshops. In the end, consummate works that belong to private people are worked out.

Regards to space atmosphere, dark grey is applied to emphasize such low profile and privacy. Dark shades of marble montages are used to highlight low-profile luxury. Lingering in five spaces with three entrances, you will be greeted with bird feather, paillette, beaded embroidery and custom-made crystal shoes as well as chiffon which is as light as the cicada wing and the vivid jewelry accessories. All these are extreme elites of high-end workshops. The custom-made journey is a great tribute to perfect handwork.