KARIBIK

Medellín / Colombia / 2015

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13 Love 2,089 Visits Published

KARIBIK ( KBK ) is a brand that brings forward a new universe full of fashion , color and comfort with which young vanguard groups are identified as individuals.
The approach of the store design was to create a contemporary space in which the brand could express the urban - Latino identity that defines it, and that was also replicable , functional, with character and personality and that allowed KBK to speak directly to its target through different, avant-garde and high-recall elements and spaces.
The brand has presence in cities across the country and currently has 12 stores in Medellin, Bogota , Apartado, Soledad and Rionegro.


[ES]
KARIBIK (KBK) es una marca que plantea un nuevo universo lleno de moda, color y confort, con el que los jóvenes de vanguardia se identifican como individuos no colectivos.
El planteamiento del diseño de las tiendas consistió en crear un espacio actual en el que la marca pudiera expresar la identidad urbano-latina que la define, que fuera replicable, funcional, con carácter y personalidad y que le hablara directamente a su público objetivo a través de elementos y espacios vanguardistas, diferentes y de alta recordación.
La marca tiene presencia en varias ciudades del país y cuenta en la actualidad con 12 tiendas en Medellín, Bogotá, Apartadó, Soledad y Rionegro.

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    KARIBIK ( KBK ) is a brand that brings forward a new universe full of fashion , color and comfort with which young vanguard groups are identified as individuals.The approach of the store design was to create a contemporary space in which the brand could express the urban - Latino identity that defines it, and that was also replicable , functional, with character and personality and that allowed KBK to speak directly to its target through different, avant-garde and high-recall elements and...

    Project details
    • Year 2015
    • Work finished in 2015
    • Status Completed works
    • Type Showrooms/Shops
    Archilovers On Instagram
    Lovers 13 users