CHELSEA – 25TH ST LOFT, NYC | Design-Apart USA

On 15th November Design-Apart loft has been launched in New York. A new concept, a space where to exhibit, in a living environment, only highly selected made in Italy products.

Design-Apart is a living showroom, a real apartment where Diego Paccagnella, creator of the project, lives with his wife and son, but open to the public as an exposition.
The place is a bright open space of 235 square meters, in New York midtown Manhattan, near the Flatiron building.
Here the public can see the products in a real live environment, but mostly can experience the true warmth of the Italian way of life, sit down, stop and chat and of course gather suggestions and ideas to be taken and remade at home.

The basic concept of Design-Apart is to emphasize in the world the best Italian craftsmanship, selecting and displaying/using products that will be spokesperson of made in Italy quality and design, but also accessible to a wider audience.

"Our team wants to bring Italian design out of the atelier or catalogue to create a direct contact with customers.” Says Diego Paccagnella - founder of Design-Apart “The idea is to give to our New York audience the opportunity to follow our story and to participate in the process of making. The culture, people and history of our partners are an integral part of the purchase”.