RI_USO

RI_USO, fragments and materials that acquire a brand new sense and history in the process of changing themselves into everyday life art objects. In the current economic and social scenery, this initiative based on creativity and innovation, remarks the importance of recycling, in clear contrast to the tendency of products and matters waste that characterizes goods consumption, and aims to promote a fully environmental sustainability, together with the ethic and social responsibility of a company. Thanks to the connection involving art, design and industry, a new reality is raising, the result of a strict collaboration between RI_USO and Alcar, a firm-based and dynamic company that has worked in the mechanical engineering field since more than fifty years, employing advanced technologies while investing in research and development; a reference point for the ‘made in Italy’ landscape. Unused parts, discarded from Alcar’s industrial production, such as buckets and swarfs, are reused in order to create unique handiworks of great plasticity and strong attitude, produced in unlimited samples. A Soft and curvy texture, composes the irony modules of chaise longues, sits, shelves, floor and desk lamps, all projected to become contemporary objects, able to redefine the living spaces through their authentic design and astonishing aesthetics. Original forms are given rebirth, declaring the importance of transformation and renewal.