Going to IKEA? Better grab your helmet!

Calling all adrenaline junkies: ‘climb’ the vertigo-inducing apartment

by Angelica Marino
22

IKEA is really pushing the envelope for its grand opening in Clermont-Ferrand! To celebrate its 30th location in France, the Swedish brand teamed up with French event agency ubi-bene to create a fully furnished, vertigo-inducing apartment —we’re talking about a vertical wall clad in real IKEA furniture: the IKEA Apartment Wall!

 

One hundred square meters of bright, multicolored furniture and accessories that ascend 9 meters in height and stretch 10 meters in width—it’s the perfect attraction for the sport-savvy city of Clermont-Ferrand.

 

Climbers can feel safe while they stomp on dishes, tables and chairs, as the structure is safety-certified and secure. Professionals provide harnesses and help you on your way up.

 

Channel your inner couch potato and break a sweat from the 10th to the 14th of September in the heart of Clermont-Ferrand. It’s the best workout you’ll ever get on a couch.

 

 

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    IKEA Apartment Wall  17

    IKEA Apartment Wall

    Clermont-Ferrand / France / 2014