DO UT DESIGN - designers exhibition

at Zona Santambrogio the new collaborative district @ MDW

by Malcolm Clark
2

Zona Santambrogio is the newborn design district in Milan the city: promoting the area to build a new system of relations. Zona Santambrogio is a large mapping and a network of stories, tales and relations based on cooperation.

Products, services, and materials: three key words and three macro areas that are presented at the Milan Fuorisalone in the new design district headquarters and exhibition area DO UT DESIGN, Via San Vittore 49, Milan. From products to services, from digital to handicraft, from self-production to innovative startups, the non-profit business to enterprises. Innovation has many sides to it, and today more than ever, manifests itself in various fields: the changes in our world depend on the synergy between these different realities, through habits, products and processes, the key word is contamination: big ideas are for curious minds!

The work and the production of the designers involved, indeed, ranges from functionality to know-how, in the fields of craft and self-production, in small series, in studying new materials and instruments, but also in the innovative and useful services to the person. These are the values of this year's event DO UT DESIGN 2014. The designers involved present their items but above all express themselves by sharing manufacturing techniques, thus overcoming the concept of exhibition space and turning it into a synergistic place of fruition. 

DO UT DESIGN - designers exhibition features the following designers:

Nordic Tales - luca corvatta - Yu Hiraoka - De.Ca Politecnico di Milano - Passaro Produzioni - Lamaa Studio - Caspim - Amwood - Claudia Coppola - Figus Design - Storie di Luce - Simona Boiardi - Interno78 - tuttiicolori - Parliamocibi - [Alchimia - Chocomatica - Diffuse - Folk Stich - Hazy - Imprint - Malacoda - Siu - Teardrop - Weave - Zaku]: Ynderdogs

However design isn't everything, and if you're feeling peckish you can visit M'ama Food to taste delicious Italian rivisitations of recipes from all over the world.

This workshop for food permeable to creativity and transformation you can also experience new food concepts, created by the all female team of chefs from the project “M'AMA Food - catering dal mondo that works with female political refugees. A project of the cooperative Farsi Prossimo.

The kitchen of San Vittore 49, a large space of ideas in perfect osmosis with the exhibition area and in the attractive garden. You will have no problem imagining this space like all home kitchens: a beating heart where creativity will be served at the table. Every day you can enjoy the dishes for brunch and aperitifs immersed in the beautiful old garden. 

Here is the full run-down of events:

TUESDAY, April 8

11.00am to 9.00pm - OPENING DO UT DESIGN, Via San Vittore, 49

12.00pm to 3pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 49

6.30pm-9pm APERITIF M'AMA FOOD DRINK - DO UT DESIGN, Via San Vittore, 49

10.30pm - ZONA SANTAMBROGIO OPENING PARTY - Concert WOODY GIPSY BAND - visual by Novantanove - THEATRO LITTA corso magenta 24

WEDNESDAY, April 9

11.00am to 21.00pm - OPENING DO UT DESIGN, Via San Vittore, 49

12.00pm-3pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 00

6.30pm-9.00pm APERITIF M'AMA FOOD DRINK - DO UT DESIGN, Via San Vittore, 49

5.00pm-10.00pm - DRINK and DRAW - contest with live performances of illustrators and cartoonists, accompanied by groups Amoeba, and Stoneplay Il Periodo Ipocondriaco - DO UT DESIGN, Via San Vittore, 49

THURSDAY, April 10

11.00am-9.00pm - OPENING DO UT DESIGN, Via San Vittore, 49

10.00am-7pm – MERCATO IN GIARDINO, low mileage products, Via San Vittore 49

12.00pm-3pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 00

6.30pm-9.00pm - APERITIF M'AMA FOOD DRINK - DO UT DESIGN, Via San Vittore, 49

7.00pm-10pm - SOUL GRAVITY (Debora Cesti + Giovanni Ghioldi ) live music soul, funky, jazz - Bar Restaurant Old America, via Vincenzo Monti, 15

8.30pm – PARK AVENUE – LIVE CONCERT - DO UT DESIGN, Via San Vittore, 49

FRIDAY, April 11

11.00am-11pm - OPENING DO UT DESIGN, Via San Vittore, 49

12.00pm-3pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 00

6.30pm-9.00pm - APERITIF M'AMA FOOD DRINK - DO UT DESIGN, Via San Vittore, 49

8.30pm-11.00pm - DUD PERFORMING PARTY # 1 - LIVE CONCERT – I Becchini - Fabrizio Pollio - Teo Manzo. Singer of the alternative rock band Io?Drama, and the voice of Linea del Pane perform in an acoustic performance- followed by a Dj Set – DO UT DESIGN - Via san vittore, 49

SATURDAY, April 12

11.00am-11.00pm - OPENING DO UT DESIGN, Via San Vittore, 00

12.00pm-3.00pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 00

6.30pm-9.00pm - APERITIF M'AMA FOOD DRINK - DO UT DESIGN, Via San Vittore, 49

8.00pm-11.00pm - DUD PERFORMING PARTY # 2 - DJ SET + VISUAL HOW by NOVANTANOVE +FOOD PERFORMANCE with COOKYES of Parliamocibi - DO UT DESIGN, Via San Vittore, 49

SUNDAY, April 13

11.00am-9.00pm - OPENING DO UT DESIGN, Via San Vittore, 49

12.00pm-3.00pm - BRUNCH M'AMA FOOD - DO UT DESIGN, Via San Vittore, 49

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