A dynamic hub for design in Milan

EDIT by designjunction @ MDW 2014

by Serena L. Rosato
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MDW2014_ For the second year running, designjunction presents EDIT in Milan during the Salone del Mobile. EDIT by designjunction will showcase a stellar line-up of leading international brands. Set against the historic backdrop of Palazzo Morando, in the heart of Milan’s fashion district, EDIT by designjunction is set to be the premier destination with more than 20 global brands showcasing quality, authentic design across all design disciplines.

Creating a dynamic hub for design in the centre of the city, EDIT presents new product launches, brand collaborations and installations. Other brands exhibiting include: Modus, Innermost, EOQ, Stellar Works, Utopia & Utility, Flux, Resident, Baroncelli, Afghan Made and Adentro with more still to be announced.

This year’s show will be a truly international showcase of leading global enterprises. 20 cutting-edge design brands have been carefully edited to capture the imagination of our flagship London show – with a focus on quality not quantity.” Deborah Spencer - Event director

This year we have moved to Palazzo Morando, to the south of the Brera Design District. The venue continues our ethos of finding architecturally interesting venues to house the designjunction showcase. Palazzo Morando is traditional and authentic in its architecture and the perfect backdrop for our international exhibitors. Spaces have been divided into zones rather than traditional stands to create a flow through the venue, and to allow exhibitors more expression.”
Michael Sodeau - Creative director




MODUS launch a series of new products at EDIT including a new sofa collection by Kenneth Grange with Smith Matthias and a new chair by Michael Sodeau. Modus is an award-winning British furniture manufacturer dedicated to producing the very best in contemporary design. They work with both internationally acclaimed designers and emerging young talent to produce high quality, covetable pieces for both domestic and contract use.




Innermost launch three new products this April. DENT is a light fixture, two metres in diameter, with an interlocking cell structure based around a truncated icosahedron form - the form most commonly used for footballs -each piece is powered by a custom LED unit of 31 bulbs. Poke is a new wooden stool with a unique stacking feature and Canvas is a surreal seating solution – a 2- dimensional image which leans against a wall yet allows for effortless lounging through a clever construction of structured fabrics hidden within. Innermost is a British design brand that stands for concept, quality and wit. Founded in London and working with designers from all over the world, founders Steve Jones and Russell Cameron’s philosophy is to be British yet very diverse.


Innermost - Poke stool from Innermostdesign on Vimeo.



Flux Stoke-on-Trent adds its own unique take on the new tea revival with a new collection in cobalt, gold, platinum, and in four new designs; Novella, Archibex, Tropical and Bendot. An elegant, contemporary but minimalistic teapot, milk jug and sugar pot, with detailed fluting reminiscent of Flux’s Staffordshire tradition. Whether your taste is for a refined Lapsang Souchong or the classic family brew, Flux has the right mix and match ideas for you. Flux Stoke-on-Trent is an innovative company designing & manufacturing English fine bone China in the traditional heartland of the British ceramics industry with innovative and unique designs at the driving seat of the brand. Based in Stoke-on-Trent, the traditional heartland of fine bone china since the 18th century, Flux is driving a veritable renaissance of design, craftsmanship and quality manufacturing.  



Adentro launch the Ninna armchair by Carlo Contin formed from solid Ash with a leather-crust seat. The Cosimo Desk by Marco Zanuso Jr and H.E.A.D. chair by F.Pozzi + Adentro Studio formed in solid Ash is also new to the collection. Adentro contemporary design was launched in 2011 in Paris with a single aim: to design and make furniture that bridges classic furniture to the Modern world. Timeless collections represent simple shapes and contours with a purity in form and line that makes the Adentro collection suitable for both residential and professional usage. Working with only the highest quality materials, Adentro take great pride in craftsmanship during each and every step of production.




Baroncelli creates inspired lighting designs and installations for interiors throughout the world. Each project is expertly managed by Baroncelli’s technical expertise and creativity combined with the highest level of personal service. All pieces are made exclusively in Italy and are showcased in London and New York. The London design studio is a creative hub for projects underway around the world. There are two main elements to Baroncelli’s lighting design business. The award-winning Collection features a bold and dynamic range of original designs which can be customised by interior designers. While Commissions demonstrates Baroncelli's skill at creating spectacular, design-led centrepieces for industry leades working on prestigious projects.




Launching a series of new products at EDIT, Stellar Works is a contemporary design brand with a strong commitment to creating collections inspired by craftsmanship and style traditions from around the world. Stellar Works has partnered with a select group of the world’s finest designers (Neri&Hu, Space Copenhagen, Zaha Hadid, Yabu Pushelberg, Borge Mogensen) who share a passion for cultural investigation and natural materials. Furniture and design collections are designed to work in both domestic and commercial environments, where they provide a sense of comfort and warmth, elegance and timeless refinement. 



New Zealand based contemporary lighting and furniture company Resident, launch nine new products at EDIT this April. Established in 2011, Resident combines an authentic blend of craft, engineering and innovation to produce a refined collection of furniture and lighting. Drawing from the eclectic inspirations of a select group of designers, Resident champions New Zealand based manufacturing and aims to find new materials and processes to produce iconic, practical and dependable consumer products.


Michael Young has designed a brand new lighting collection for Hong Kong brand EOQ, to be presented this April alongside his new Yi chair (pictured). EOQ is rooted in a spirit of enquiry and industrial adventure, delivering perfectly executed future classics with a balanced offering of functions and finishes. Committed to offering the highest quality while using the most sustainable methods, the first three collections from Michael Young work with aluminium extrusions. In the future, EOQ are looking to add further materials to the range – focussing on developing products that are both accessible and useful.


EDIT by designjunction @ MDW 2014
Palazzo Morando - Via Sant’Andrea, 6
20121 Milan

Opening Times 
Tuesday 8 April 16:00 – 19:00 - Press Preview - 19:30 – 22:30 - Private Event (TBC)
Wednesday 9 April 11:00 – 21:00
Thursday 10 April 11:00 – 21:00
Friday 11 April 11:00 – 21:00
Saturday 12 April 11:00 – 18:00
Sunday 13 April 11:00 – 17:00


    • Serena L. Rosato

      Serena L. Rosato


      Bari / Italy

      Architetto per vocazione, web writer per diletto. Progetta spazi e costruisce idee giocando con pixel e inchiostro, occhi curiosi e delicata ironia. Attenta ai dettagli e distratta dalle novità, costantemente alla ricerca della bellezza delle cose. Dichiarata dipendenza da viaggi, musei e scarpe. ____________________________________________________________ Architect by vocation , web writer for pleasure. She designs and builds spaces ideas playing with ink and pixels, curious eyes and de)