DESIGN_ Designer Amy Radcliffe’s MA project at Central Saint Martins set out to bring a more meaningful sensory dimension to storing our favourite memories.
The Madeleine is, to all intents and purposes, an analogue odour camera. Based on current perfumery technology, Headspace Capture, The Madeleine works in much the same way as a 35mm camera. Just as the camera records the light information of a visual in order to create a replica The Madeleine records the molecular information of a smell.
"Our sense of smell is believed to have a direct link to our emotional memory. It is the sense that we react to most instinctually and also the furthest away from being stored or replicated digitally. From ambient smell-scapes to the utterly unique scent of an individual, our scent memory is a valuable resource yet to be systematically captured and archived."
"If an analogue, amateur-friendly system of odour capture and synthesis could be developed, we could see a profound change in the way we regard the use and effect of smells in our daily lives. From manipulating our emotional wellbeing through prescribed nostalgia, to the functional use of conditioned scent memory, our olfactory sense could take on a much more conscious role in the way we consume and record the world."
HOW TO SUCCEED WITH YOUR MADELEINE from AMY RADCLIFFE on Vimeo.
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