How can machines be manipulated to produce more ‘human’ outputs?

The fate of craft in a digital and technological era: Neocraft by Frances Norris

by Serena L. Rosato
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DESIGN_ The fate of craft in a digital and technological era: how can machines be manipulated to produce more 'human' outputs? Frances Norris - curious print designer with a focus on process manipulation - develops methods whereby traditional techniques can be reinvented to sustain their existence within our digital era.

"My project Neocraft: Humanising the Machine investigates whether digital technologies can be considered as tools for craft. Automated processes are often perceived as too predictable and lacking in human touch. I aim to discover unconventional techniques whereby the craftsman can humanise the machine by subverting its controls." 

"A machine is made to do process x within parameter y. I intend to remove y from the control of the machine, and take control myself. This forces the machine to apply process x to the situation I choose. As a result I hope to promote this new digital platform for craft makes.

By considering the laser cutter as a heating element rather than a cutting tool I have manipulated its specification to sublimate dye onto synthetic materials. My vessel forms provided angles that tricked the focus of the laser, creating imperfect results and revealing human mark makings."


 *With thanks to Interform, Unit 22 Laser cut and DuPont™ Corian® who helped fabrication processes along the way.

    • Serena L. Rosato

      Serena L. Rosato


      Bari / Italy

      Architetto per vocazione, web writer per diletto. Progetta spazi e costruisce idee giocando con pixel e inchiostro, occhi curiosi e delicata ironia. Attenta ai dettagli e distratta dalle novità, costantemente alla ricerca della bellezza delle cose. Dichiarata dipendenza da viaggi, musei e scarpe. ____________________________________________________________ Architect by vocation , web writer for pleasure. She designs and builds spaces ideas playing with ink and pixels, curious eyes and de)

    Neocraft: Humanising the Machine 2

    Neocraft: Humanising the Machine

    United Kingdom / 2013