Prima: the new installation by Zaha Hadid for Swaroski

A commission to celebrate the 20th anniversary of the Fire Station at Vitra Campus

by Valentina Ieva
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"I’m equally proud of all my projects as they each represent different times of my career and periods of research, but I have a particular affection for Vitra Fire Station as it was my first building. Rolf Fehlbaum shares my passion for architecture and was inspired by my early visualizations. He dared to engage me without seeing a prior track record and without the certainty of public success. Returning to Vitra to work with Swarovski on this installation has been a very rewarding experience"  Zaha Hadid commented.

The installation, entitled Prima, is an angular piece made from five highly polished components that can be moved into different configurations. It will be installed in front of the Fire Station, reflecting and honouring the design process of the building. The project recalls the dynamism of Hadid’s original drawings created for the Vitra Fire Station, exploding in three dimensions from the lines and planes of the paintings and sketches. Its reflective surfaces contain seating for visitors and are illuminated with LED technology.

Prima will be showcased outside the Fire station from today to 11 August 2013. The installation can be viewed as part of the public architectural tours.

Nadja Swarovski, Member of the Swarovski Executive Board, said:

"Zaha is an astonishing force of nature who imparts her designs with power and grace in equal measure. It has been an honour to work with her once again on this exciting celebratory commission. Prima is a dramatic sculptural installation - half art, half furniture, and stunningly beautiful."

For years, Zaha Hadid's radical designs remained on the drawing board, but the turning point came in 1993 with the opening of the Vitra Fire Station commissioned by Vitra’s founder Rolf Fehlbaum.

Cover image:

Nadja Swarovski, Member of the Swarovski Executive Board

Zaha Hadid, Director Zaha Hadid Architects

Rolf Fehlbaum, Chairman of Vitra

Mateo Kries, Director Vitra Design Museum

Marc Zehntner, Director Vitra Design Museum

Photography by Felix Kunze

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    Author
    • Valentina Ieva

      Architect

      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al cuore di natura elettrica’!)

    References
    Prima 20

    Prima

    Weil am Rhein / Germany / 2013