BDW 2013: Summit Leading Businesses towards 2050

Wednesday, 12 June c/o Disseny Hub Barcelona

by Cecilia Di Marzo
1 Love 612 Visits

30/05/2013 - Visions of design around key spheres such as Health, Habitat or Consumption to try to foresee what will happen in 2050. One of the objectives is to define the role of design as a contributor to this future.

By 2050 it is estimated that 74% of the world's population will live in an urban environment. By then, a third of the population will be over 60. The number over 80 years of age will increase by 180 per cent. All in all, by 2050 our way of living will be completely different, and design will be one of the key factors that will allows us to adapt ourselves to new scenarios.

These are some of the challenges we are already facing: an ageing population, crisis of the economic model, scarcity of natural resources like water, change of business models, change of values, sustainable development...

The question is: How will society face the changes? Which business models will dominate in the future economy? Does the model of planned obsolescence have an expiration date? What do we need to change now to get there (2050) using design as a driver for change? How will this affect our businesses?

In order to find answers to these questions, in the morning session, the Summit leading businesses towards 2050 will provide attendees with the views of experts on how they imagine the future in three main areas: healthcare (how we will take care of ourselves and the healthcare system itself), habitat (how will our houses be, our workplaces, cities, the spaces we will share...) and consumption (everything from food to appliances, devices or services).

In the afternoon session, an interactive workshop with speakers and attendees will lead us to picture what the key items and the most relevant questions are, through a collective thinking exercise.

You will probably be here in 2050, so…Don’t you wonder how your life will be?

Confirmed speakers:
- Laura Lee, architect and Professor of Architecture at Carnegie Mellon University in Pittsburgh (USA).
- Oscar Peña, Global Creative Director, Product and User Experience Design at Philips Lighting Design.
- Lorna Ross, manager of the design group of the Center for Innovation at Mayo Clinic.
- Jan Willem Sieburgh, entrepreneur, independent consultant and coach.
- Nandu Jubany, chef and Can Jubany's owner.
- Andy Goodman, Managing Director de Fjord.
- Rod White, Senior Creative Director at TP Vision.

09.00 - 09.30 h. Registration and Coffee
09.30 - 10.00 h. Oscar Peña
10.00 - 10.30 h. Laura Lee
10.30 - 11:00 h. Jan Willem Sieburgh
11.00 - 11.30 h. Coffee Break
11.30 - 12.00 h. Lorna Ross
12.00 - 12.30 h. Andy Goodman
12.30 - 13.00 h. Nando Jubany
13.00 - 13.30 h. Rod White
13.30 - 15.00 h. Lunch
15.00 - 17.00 h. Workshop
17.15 - 17.30 h. Closing

Organizer: BCD
Venue: Disseny Hub Barcelona (Pl. de les Glòries Catalanes, 37-38)
Time: 09.00 - 17.30 h
Access: by registration