Pantone's 2023 Color of the Year Revealed: Welcome to the Magentaverse!

Viva Magenta – “an unconventional shade for an unconventional time” – will rule the roost over the next year

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Pantone has spoken! It is Viva Magenta Pantone's colour of 2023.
The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.


Given these work-from-home-friendly times, Viva Magenta is a “hybrid color, blending a warmth and coolness, which also depict the physical and the virtual, according to the Pantone Color Institute’s executive director, Leatrice Eiseman. Playing to a color-appreciative crowd, Pantone hosted the big reveal Thursday night at Art Basel in Miami.


As Pantone’s 2023 Color of the Year selection, Viva Magenta (an electric magenta hue) certainly sets a bold tone for the year to come.
Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.


"Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy," the statement added. "Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade."


story imageCredit: Pantone 



What is Viva Magenta?


Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.


This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.


"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.


Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength" - Leatrice Eiseman, Executive Director, Pantone Color Institute.


story imageCredit: Pantone 




How does a 'Color of the Year' get chosen?


Since 2000, every year, usually in the fall, the Pantone Color Institute declares the "Color of the Year". How does this colour get chosen?

Twice a year — May and November —  the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. The group meets in a room with white walls so everyone can clearly see the objects their colleagues have brought as inspiration.

After two days of debate, they choose a color for the following year. The results of the meeting are published in Pantone View which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.


Find your Pantone Color here!



How Pantone became Colour's universal language?

We can certainly affirm that the Pantone revolutionised colour communication by inventing a universal colour language. Today, over 10 million designers and manufacturers work with Pantone to select, communicate and approve colour in design.

It all started in 1963, when Lawrence Herbert, Pantone's founder, created an innovative system of identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. For the first time, brand owners & designers had confidence knowing their printers could understand and achieve the colour imagined.


Lawrence Herbert's insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE MATCHING SYSTEM®, a book of standardized color in fan format.
Since then, Pantone has expanded its color matching system concept to other color-critical industries, including digital technology, textiles, plastics, architecture and contract interiors, and paint.


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Credit: Pantone 



About the exhibit 'Magentaverse', starting December 3, 2022 


ARTECHOUSE and Pantone invite us to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings, and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

This immersive experience in Miami leverages the virtual within the physical realm to examine the connections between nature and technology. Submerging us into an unexpected and exciting color universe, it offers an opportunity to reconnect to the earth and immerse ourselves in our creative energies, galvanizing our spirit and enhancing our well-being.

The exhibit will also feature content and explorations of space and technology from Pantone partners NASA and Motorola.

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.

The exhibit is part of Submerge by ARTECHOUSE series, a new experiential concept of immersive storytelling, submerging audiences into the stories of people, places, brands and organizations that exist at the intersection of art, science and technology.

story imageImage Courtesy ARTECHOUSE




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Cover: Image Courtesy Pantone  




  • Isabella Bosler

    Great choice! I must confess, my family is ahead of time: We're already diving deeply in that colour at our home. An extra large copy of the picture "Magenta Meadow" by German nature photographer Volker Kühne is just one radiating source. Viva Magenta! :D