MILAN DESIGN WEEK _ “I think Italians are funny strange, in the way that you know that they are bullshitting, but they don’t know, they believe in the possibility and that it’s a really nice quality, even if it’s difficult that they intended to do it” that could be interpreted as the biting balance of iSaloni 2013 by Dame Zaha Hadid.
The evocative atmosphere of Fonderia Napoleonica Eugenia in Milan housed the talk of Zaha Hadid and Patrik Schumacher with Stefano Boeri, in occasion of the exhibition Multiplicities organized by Poltrona Frau Group.
The historical space with its brick structure extraordinarily exhalted the sinuous shape of sofas and tables, and at the same time highlights the contradiction of such majestic pieces of furniture.
The event was the occasion to present the new seat Array and the Zephyr sofa.
"Furniture is an extension of space making” said Schumacher, definitely hid by the personality of the Iraqi architect “these are not other products floating but a space making substance and part of the architecture”.
Zaha avoided the inevitable question asked by Boeri about her relationship with Italian design, giving some unexpected titbits about her childhood in her house in Bagdad and her ambition to design her bedroom at just 10 years old.
She admitted her curiosity during the period of the university for the Italian radical design movement like Archizoom and Superstudio and how much they influenced the concept behind the furniture pieces design by her.
In this friendly atmosphere Zaha took also the opportunity to talk about the contested project for the Maxxi museum, reaffirming her satisfaction for the project and the opportunity of working in Italy, especially in a city like Rome.
Stay tuned to not miss the interviews with the protagonists of iSaloni 2013!