Vivienne Westwood flagship store hosts “New British” with 100% design at Milan Design Week

Installation celebrating the revival of British high quality furniture and lighting

by Malcolm Clark
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To close the loop connecting fashion and design, one of Britain’s most innovative and distinctive fashion labels, Vivienne Westwood, has linked up with 100% Design, the UK’s largest design event, in a unique collaboration featuring some of the best creatives in the Design industry currently working in the UK.

The installation coincides with another big event in the world design calendar the “Salone Internazionale del Mobile” better known as Milan Design Week from 9th-14th April 2013 and is being held at the Vivienne Westwood flagship store in Corso Venezia, Milan.

‘New British’ is a special interpretation of 100% Design's creative campaign devised for this year’s show at Earls Court, London, in September. The installation will be on show in the main display window of the Vivienne Westwood Milan flagship store and a series of further design installations will be available for the public to see throughout the store.

Queues for the New British Party

The ‘New British’ exhibition celebrates the revival of British small-scale high quality furniture and lighting production, showcasing a carefully selected range of products with different designs and producers whose emphasis is on craft techniques and sustainability.

Vessel light by Samuel Wilkinson for decode

They include decode with their Vessel light designed by Samuel Wilkinson, Plant & Moss's odd couple's bench and anglepoise's classic adjustable floor lamp duo 1227 designed in around 1930 by George Carwardine.

Odd couple's bench by Plant & Moss

The exhibitors, selected by 100% Design and curated with communications designers Thomas.Matthews, reflect a New British confidence in materials and the high quality of workmanship. Often produced using local craftspeople and materials with the application of the latest manufacturing technology, these pieces each reflect a passion for quality, a sustainable and considered approach to form and function, alongside a charm that transcends generations.

Duo 1227 Floor Lamp by Anglepoise

Archiproducts and Archilovers are once again media partners for 100% Design, the UK's biggest design event which takes place this year from 18-21 September at Earls Court London.