PRADA introduced ‘Hyper Leaves’, a special project in collaboration with Galeries Lafayette Paris Haussmann.
From January 14 to February 10 2020, the historic Parisian department store presents two Prada pop ups – dedicated to women’s and men’s SS20 collections – as well fifteen original windows through a special set-up inspired by wild nature.
Combining reality and imagination, the windows’ concept includes several backlit wallpapers as background showing different nature landscapes – woods and macro leaves such as Alocasia, Monstera, Fig or Fern – enriched by big neon Prada triangle logos in green or yellow. Hyper leaves used as product displays and floors in contrasting colors – green, yellow, orange and pink – complete the ambience.
The women’s pop up – carrying the same idea - presents a kind of forest pavilion constructed with green painted metal mesh and neon lights on a green carpet floor. The total retail area is approximately 77 square meters.
The men’s space, instead, is defined by a giant baobab tree made with painted metal mesh and neon lights, and enriched by three Prada triangle logo. Big leaves displays and tables, a nature-inspired backlit wall with display, hanging clothes platforms and green flooring complete the hyper realistic setting. The total retail area is approximately 44 square meters.
©Courtesy of Prada