designjunction the critically acclaimed destination for contemporary interior design, which is already well established at the London Design Festival is bringing an edited version of the show to Milan for the World's largest furniture fair called appropriately EDIT – by designjunction.
Designjunction premiered in Milan in 2011, although the first edition was dedicated exclusively to British design companies and took place in the Zegna headquarters.
This first international version of the show taking place within the renowned La Pelota venue in central Milan at the heart of the Brera Design District, will celebrate golbal design with more than 25 international brands being featured.
EDIT is a pondered collection of product launches, brand collaborations and venue specific installations. Exhibitors include: Modus, Extremis, No early birds / Per Söderberg, Channels, Mabeo, Ercol, Feliz, Innermost, Nevvvorks, Atelier Areti, Case, Utopia & Utility, Vessel Gallery, Sefar, Tokio. by ASOBI, Christopher Farr, designlink.pl, Bent Hansen, Studio Lievito, Melin Tregwnyt, Forza Tappeti exhibition, Kalmar Werkstätten, Brose & Fogale and Massless.
Bent Hansen
Per Söderberg
EDIT brings something of London's collaborative spirit and energy to Milan, creating a central location for beautiful design, cultural exchange and new ideas.
EDIT also hosts a collaboration with expert design resource studio Material Lab which creates three bespoke counters for the outdoor café and VIP lounge at designjunction.
Material Lab is a vibrant London based studio for the architectural and design community to explore hundreds of different materials. Material Lab is the place to discover the latest trends and innovations, while at the same time receiving expert advice on materials.
EDIT in collaboration with super cool Japanese independent bicycle manufacturer, tokyobike is organising a series of guided bike tours within the Brera Design District, starting and finishing at designjunction. Like the successful tours around the London Design Week in September also organised in collaboration with designjunction, the tours will take riders on a 3 hour journey to mystery design destinations each day. The tours will run from Tuesday 9 April through to Saturday 13 April from 10am – 1pm. On Wednesday 10th April there will be a tour with Duncan Riches: http://tokyobiketourswed.eventbrite.com/ and on Thursday 11th April with Max Fraser: http://tokyobiketoursthurs.eventbrite.com/
Tours include coffee and pastry from EDIT’s onsite cafe, as well as a goodie bag including Wallpaper’s guide to Milan and beauty samples from Aesop.
Tokyobikes are simple models that are reasonably priced, easy to ride, light weight and pared back in their design. They are designed to emphasise comfort over speed, whereby you forget about the bike and only think about the ride. They come in a wide range of colours, sizes, shades and styles.
EDIT by designjunction runs from 10th to 14th April for the general public with the press preview on 9th April from 4-7 pm.
Entry is free but you have to register first by clicking on the following link and selecting the number and type of tickets you require: http://editbydesignjunction.eventbrite.com/
Archiproducts is media partner of EDIT by designjunction. See you there!
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