Perrier-Jouët unveils ‘The Enchanting Tree’

Tord Boontje's elegant champagne experience

by Malcolm Clark
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To celebrate the arrival of spring, although much of Europe would scarcely believe it, Perrier-Jouët, an authentic champagne House with an exceptional vineyard, renowned for the finesse of its wines, fashioned with the expertise of just seven cellar masters since 1811, has revealed “The Enchanting Tree”, a champagne service created by Dutch artist and designer Tord Boontje.

This collaboration with with the Dutch designer, who has also designed products for companies such as SwarovskiBisazzaMoroso, Ceramica bardelli and nanimarquina, is the latest is a series of collaborative artistic projects that the Champagne House has established since its foundation in 1811.

Tord Boontje made a special large scale version of his creation for the launch at the Saatchi Gallery in London, which will return to Epernay to be part of the house’s private collection of 200 original Art Nouveau pieces of Art.

“The Enchanting Tree” combines aesthetics and practicality, it reinvents the gesture of champagne in which each participant plucks a flute from the tree. This unique champagne service is made of suspended golden branches that can be used to hang the six Perrier-Jouët flutes, blossoming at the base of an ice bucket to preserve the champagne’s coolness.

The iconic flutes of Perrier-Jouët can then be filled whilst in the tree, elegantly lifted out and served. This elegant service accessory showcases the champagne moment as a memorable experience.

Tord Boontje has created a light-hearted fairytale experience where floral forms flow through a golden tree. He explains: “I wanted to create a functional object that evokes emotions and dreams. Here, utility is beautiful and beauty has utility”. In order to do so he has kept faith in the Art Nouveau philosophy. It applies a contemporary approach to the materials used, while employing the craftsmanship that is so dear to the House: the metal branches are hand-worked, the leaves are individually soldered and the anemones lacquered in white.

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