At Milan Design Week 2013

by Antonella Fraccalvieri

MILAN DESIGN WEEK - It all started in December when Luca Nichetto and Oki Sato met in Stockholm for a coffee in Vetekatten, where they spoke about design and collaboration between designers of the past such as Ettore Sottsass with Shiro Kuramata. Jokingly, they were told that now was their time, but that they should make products together to highlight their mutual respect and the affinity between their work, rather than showing existing work together.


During the winter holidays, Oki found a creative process in Japanese culture by which one person composes the first three lines (kami no ku) of a short poem known as a tanka, then sends them to a second person who composes the two final sentences (shimo no ku). This led to the collaboration between Oki and Luca. Oki sent ideas which Luca concluded, and vice versa. All of this was done in the span of a few days. Both designers accepted each other's work completely. The result: seven co-designed, co-conceived products and a great friendship.


NICHETTO=NENDO at Milan Design Week 2013

9th–14th April 2013 from 10:00 to 19:00

at Foro Buonaparte 48, 20121 Milan

Luca Nichetto