UNStudio & PROOFF

MILAN DESIGN WEEK 2013 _ Architectural design studio UNStudio present their interior and product designs in the Emporio building at the Opificio courtyard in Zona Tortona during this year’s Salone del Mobile in Milan, starting today 9th April until 14th April.

UNStudio are presenting their designs alongside innovative furniture brand PROOFF, illustrating the collaborative nature of both practices and encouraging dialogue, innovation and creative exchange.
UNStudio and PROOFF each exhibit their work in distinct yet reciprocal installations in the Emporio building during TDW2013.
In addition, a series of presentations are being organised by both the UNStudio Knowledge Platforms and PROOFlab throughout the week.

At Salone del Mobile 2013 UNStudio are presenting a selection of their product and interior works. In addition – and in collaboration with UNStudio’s Knowledge Platforms - a program of ‘Platform Dialogues’ by specialists from within the UNStudio network will take place throughout the week.
UNStudio’s approach to interior and product design is based on the combination of a deep understanding and working knowledge of materials and innovative technology with distinctive spatial design strategies. In UNStudio’s presentation at the Salone del Mobile, their designs will be exhibited in an inviting and interactive setting of shifting perspectives, demonstrating the visual and spatial effects of new, dynamic, materializations.

PROOFF has chosen the Tortona Design Week 2013 to be the launch pad for new products and PROOFFlab. During the Salone del Mobile in Milan the PROOFFhouse built in the Emporio building in Zona Tortona and filled with brand new ideas. Next to the newest PROOFF #006 SideSeat, new accessories and upholsteries are exhibited and a huge première with PROOFFlab’s work in progress is being shared.

Emporio, Opificio Courtyard
Via Tortona 31 ,Milan
from 9th – 14th April 2013