Like Pastoe

The Dutch furniture brand celebrates the 100th anniversary

by eleonora usseglio prinsi
2

From 23 February until 2 June 2013 the Kunsthal Rotterdam will be presenting a comprehensive exhibition to celebrate the 100th anniversary of the Dutch furniture brand Pastoe curated by Anne van der Zwaagand Gert Staal. The exhibition Like Pastoe illustrates the rich history of the furniture brand and provides an overview of the unique collaboration between Pastoe and various architects, artists and designers.

Since it was founded in 1913,Pastoe has grown to become an internationally recognised designer label. The brand stands for simplicity, timelessness, quality and craftsmanship. Over the past years, Pastoe has acquired an excellent circle of designers who enriched Pastoe collections. Among the others  ll04, ums-pastoe bv and lc03, ums-pastoe bv by Maarten Van Severen, sm05, ums-pastoe bv by Cees Braakman, shift, ums-pastoe bv by Scholten & Baijings and totem, ums-pastoe bv by Vincent Van Duysen.

Balloon, Pastoe; Top: Salone del Mobile Milan (2007)

The exhibition has been organised around the following themes: ARCHIVES, ENVIRONMENTS and VISIONS.
In the ARCHIVES theme, Krijn de Koning presents the history of Pastoe using exceptional designs, advertising material, sketches, photographs and trade fair presentations.
Within the ENVIRONMENTS section, Anne Holtrop projects Pastoe’s vision on the architectonic space. The exhibition’s installations represent an environment in which living, working, learning and creating are defined in a new way.
VISIONS highlights the search for new perspectives on product development and includes work by various designers such as Naoto Fukasawa, Claudio Silvestrin and Scheltens & Abbenes.

Factory (1952) Pastoe, Credit Cas Oorthuys

Image courtesy Kunsthal Rotterdam

Kunsthal Rotterdam
Museum Park, Westzeedijk 341
Rotterdam

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