"Bathroom Bubble" @ ISH 2013

12-16.03.21013 Frankfurt

by Valentina Ieva
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"Bathroom Bubble" is part of the complementary programme of ISH 2013 at Frankfurt from March 12th to 16th. The Top Themes of ISH are Water and ISH Energy. "Bathroom Bubble" describes a type of bathroom that is used as the final refuge in an everyday life dominated by a hectic pace and permanent availability. "Bathroom Bubble" creates boundaries in an environment where the boundaries are becoming increasingly blurred.

The bathroom doesn't just provide seclusion but atmospheric density and cosy furnishings that convey a sense of security. Here, handling water – one of the four classical elements – takes on ritual value. Like an isolated bubble within an increasingly permeable living cocoon, the bathroom becomes a very private island – the perfect place to relax, think or be creative.

Without further ado, "Bathroom Bubble" declares the bathroom a protected area where a sense of freedom can unfold – comparable with experiencing nature or looking out over the roofs of the city.

Pop up my Bathroom Atelier is part of the wall + floor special show and the main communicative meeting place. There, the focus will be on creative subjects, such as bathroom interiors, holistic bathroom planning, design subjects and bathroom trends. In addition to the innovations of ISH exhibitors on show, visitors will have the chance to attend over 30 interesting workshops and lectures on holistic bathroom planning during the fair.

ISH – The World’s Leading Trade Fair for The Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies – is the world’s biggest exhibition for the combination of water and energy. With everything from sustainable sanitation solutions, innovative bathroom design and energy efficient heating technologies combined with renewable energies to environmentally friendly air-conditioning, cooling and ventilation technology, the world’s leading trade fair covers all aspects of future-oriented building solutions in both horizontal and vertical terms.  

Over 2,300 exhibitors, including all market leaders from home and abroad, launch their latest products, technologies and solutions onto the world market at ISH. For five days, international trade visitors from the installation trade, retail trade, firms of engineers and architects, housing and property companies, service providers, public authorities and universities meet at Messe Frankfurt’s fully-booked up Exhibition Centre (250,000 m²).

The largest group of visitors at ISH is the sanitation, heating and air-conditioning installation trade.   The world’s leading trade fair for the sector made its debut over 50 years ago – more than five decades standing for growth, continuity and a successful concept. In a nutshell: a half-century success story.

http://ish.messefrankfurt.com

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    • Valentina Ieva

      Architect

      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al cuore di natura elettrica’!)