Salone del Mobile.Milano Shanghai

Showcasing the Italian Lifestyle for the first time

by Salone del Mobile.Milano Shanghai
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The Salone del Mobile.Milano, an international reference point of design and furnishing creativity, arrives in the Chinese market with the first edition of the Salone del Mobile.Milano Shanghai. A "special" Edition which brings to the stage of the SEC– Shanghai Exhibition Center – from 19 to 21 November the best production of Made in Italy furniture and more than that. Together with the furnishing and design of a top premium selection of 55 Italian brands, will enliven the event an equal selection of sample brands of Italian lifestyle - fashion, automotive, food & beverage - for total immersion in the beauty of the Beautiful Country loved and pursued in the world.


An exhibition that will make visitors a unique experience thanks to a preparation project created and tailored specifically for the SEC by Arch. Alessandro Colombo (Studio Cerri & Associati) that will accompany the guests in a well done itinerary of beauty to discover beauty, craftsmanship, luxury and elegance of Made in Italy products.


An "Italian Square", the heart of the exhibition, where the Italian excellences converge, a place to meet, exchange ideas, interact and relax, enjoying the exquisite products displayed. But also cultural moment of listening and dialogue thanks to the Master Classes, the consolidated event of the Salone del Mobile.Milano Shanghai which takes abroad the voice of Italian architects of international fame.

To strengthen the encounter between the two metropolises – Milan and Shanghai - the architect and urbanist Stefano Boeri, winner of the International Highrise Award for Vertical Forest of Milan awarded as "the most beautiful and innovative skyscraper of the world".


Dedicated to design and interior design the contributions of Fabio Novembre, architect and designer, reaches his notoriety with a series of designs for restaurants, clubs and shops both in Italy and abroad and with creative and unique design furniture; Marco Romanelli, architect and designer in the field of interior architecture, which accompanies the project activity to an intense critical reflection on the themes of living and design; Tiziano Vudafieri, a student of Aldo Rossi, which operates between Milan and Shanghai, ranging from architecture to interior design of private and public spaces, design for hospitality and product design.


Another meeting space dedicated to the SaloneSatellite, the first event to pay special attention on young designers becoming immediately a meeting place for excellence among entrepreneurs-talent scout and the most promising designers. Its creation – in 1998 - was an act of faith in the creative potentials of the young people under 35; after the Saloni WorldWide Moscow, now the SaloneSatellite Shanghai debuts in China, with its first edition that involves young Chinese designers. the most prestigious design schools of the country.

Salone del Mobile.Milano Shanghai received a huge support by the Government, particularly from the Foreign Minister Paolo Gentiloni and the Minister of the Economic Development Carlo Calenda, the Italian Trade Agency, the Italian Ambassador in Beijing Ettore Sequi and the most important Italian institutions in China.


"The continued double-digit growth of our exports, recorded in recent years, confirms the Italy first partner in furnishing system for China" said Michele Scannavini, President of the Italian Trade Agency. "The continued push for innovation, excellence, quality and design of our products, combined with the massive urbanization and the growth of the purchasing power of the Chinese middle class, they offer great market spaces and numerous opportunities for our companies. Basically, it is a synergistic, coordinated and influential promotion. The effort to bring the Salone del Mobile for the first time in Shanghai goes in this right direction."

"Italy-China and Milan-Shanghai represent a commercial but also cultural bridge which gradually strengthening", said Roberto Snaidero, President of Salone del Mobile.Milano, "A bridge that the Salone del Mobile.Milano Shanghai wants to build up further, creating the best conditions for a dialogue that will bring benefits to both sides, starting from a key concept for all: excellence. And this first edition represents a critical step to develop this market."


In this new adventure, Federlegno Arredo Eventi Spa will also be able to rely on its strategic partnership with Bologna Fiere Spa.



Angelo Cappellini & C. srl, Annibale Colombo srl, Arketipo srl, Artemide SpA, Asnaghi Interiors SpA, B&B Italia SpA, Baldi srl, Barovier & Toso Vetrerie Artistiche Riunite srl, Baxter srl, Calligaris SpA, Cattelan Italia SpA, Ceccotti Collezioni srl, Citco srl, Cornelio Cappellini srl, Dada SpA, Edra SpA, Elledue Arredamenti srl, Fantoni SpA, Fendi Casa (Club House Italia SpA), Flexform SpA, Flou SpA, Foscarini SpA, Gianfranco Ferrè Home (Jumbo Collection srl), Giorgetti SpA, Jumbo Collection srl, Kartell SpA, Kohro (Wykt srl), Lema SpA, Living Divani srl, Maxalto (B&B Italia SpA), Minotti SpA, Molteni & C. SpA, Natuzzi SpA, Oak Industria Arredamenti SpA, Oluce srl, Poliform SpA, Porada Arredi srl, Porro SpA, Provasi srl, Quagliotti SpA, Riva Industria Mobili SpA – Riva1920, Rugiano Interiors Decoration srl, Savio Firmino srl, Scavolini SpA, Sicis srl, Sigma L2 Paolo Granchi srl, Smania Industria Italiana Mobili SpA, Svad Dondi SpA, Technogym SpA, Trussardi Casa (Club House Italia SpA), Turri srl, Varenna (Poliform SpA), Villari srl, Visionnaire Home Philosophy (IPE srl), Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.