GENERATING VALUE THROUGH PARKS AND GARDENS

The enhancement of parks and gardens can strongly affect economic growth and local development.
Different strategies are implemented to ­nd models of sustainable management both at the economic and the environmental evel. The variety of these solutions depends on many different factors: the particular type of asset (natural reserve, park or garden), ownership (public or private), the predominant function (recreational, productive, educational, etc.) and the availability orregulatory instruments.
The development of parks and gardens is often made through the creation and promotion of networks, cultural events, foundations or recognition of sites as valuable resources. These models of management and development of sites and territories also contribute to bring positive effects in the tourism sector.

The main objective of the conference is to identify the strategies that the public institutions and the private sector should follow to preserve and enrich the natural heritage/landscape.

PROGRAMME : GENERATING VALUE THROUGH PARKS AND GARDENS

9.00 -  Registration

9.30  -  Welcome 
Claudio Ricci, Mayor of Assisi
Paolo Papa, Umbria Region, manager of protected areas, nature and landscape enhancement department
Fernanda Cecchini, Umbria Region, regional alderman of agriculture
HYBRID PARKS Interreg IVc 2007-2013 project presentation
Christian Grüssen, Project coordinator

10.00  -      Session 1 - Generating value through parks and gardens: good practices 

Chair: Lucina Caravaggi, Professor of Landscape Architecture, Università La Sapienza, Rome
- The new “gardens”.  A look at the recovery and the development of marginal areas. 
Presentation of the book "The junction and the biodiversity" of L.Caravaggi

10.30  -   Public/private approaches to enhance the heritage of parks and gardens and promote the knowledge
- Awareness as a driving force for development
Ilaria Borletti Buitoni, President of FAI Italian Environment Fund
- "The Gardens of Lower Austria"
Franz Gruber, Managing director for "Die Gärten Tulln" 
- The worth of a network: Grandi Giardini Italiani
Judith Wade, Founder and CEO of Grandi Giardini Italiani
- The network RuGiaD'A of gardens and the therapeutic park for accessible tourism
Maria Carbone, Umbria Region, head of the landscape enhancement office
Monica Botta, Lanscape architect

11.50 -  Matching culture and environment as a virtuous approach
- Illumina and the Schloss Dyck Foundation
Stephanie Knoblich, Landscape architect, Schloss Dyck Foundation -Artistic Director, Forum InterArt
- The experience of Riserva Naturale Abbadia di Fiastra
Luigina Giordani, Landscape agronomist, Consultant at the Giustiniani Bandini Foundation 
- Music and landscpae as a driving force for a cultural enterprise 
Alessandra Vinciguerra, Director of  “Giardini La Mortella”

12.50 - Question time and Concluding remarks 
- The  centenary of the law 688/1912 “Villas, Parks and Gardens” and the 40 yaers of the Italian Chart of Historic Gardens withn the fundamental principle of the article 9 of the Italian Constitution.
Francesco Scoppola, Regional Director of the cultural and environmental heritage office
Fabrizio Bracco, Umbria Region, regional alderman of culture

13.30 -      Buffet and poster exhibition

15.00 -   Session 2 - Towards the definition of an environmentally and economically 
 sustainable management model 
Interview by Ed Bennis, former Director of Landscape Research at Manchester Metropolitan University
Guests: 
Ministry     
Francesco Scoppola, Regional Director of the Cultural and Environmental Heritage ofce
Foundation 
Marco Tamaro, Direttore della Fondazione Benetton - Treviso
University   
Arturo Lanzani, Full Professor of Urban Planning, Politecnico di Milano
Region 
Ciro Becchetti, Umbria Region, Coordinator: Agriculture, Culture and Tourism
Diego Zurli, Umbria Region, Coordinator: Territory, Infrastructure and Mobility
Enterprise 
Laura Zegna, Director of “Oasi Zegna”  - Biella

17.00 -  Question time and Closing remarks