06/11/2012 - The Portal of Awareness by rojkind arquitectos, conceived through spatial design, activated by the city dwellers and the everyday stimuli of Mexico City’s life, becomes a new public piece in one of the city’s most important avenues, Paseo de la Reforma.
Nescafé comissioned 8 artists (Francisco Serrano, Mario Schjetnan, Bernardo Gómez-Pimienta, Fernanda Canales, Manuel Cervantes, Alejandro Quintanilla and Alejandro Castro) to develop specific installations with the basic requirement of utilizing a maximum of 1500 metal coffee mugs. Combining a common every day life object, a mug, with a basic common architectural construction material, rebar, the idea of a portal takes place.
The final shape of the portal, along with the different colors of the mugs selected, reinforce the sense of movement of the piece, which plays a key role in the concept of the project.
The play of the shadow’s patterns casted on the sidewalk add an extra layer that shifts throughout the day.
This installation is intended to be in place during the winter months, providing a space of expression and interaction in the public realm.