Shop signs are more than signatures!

Marco Valmarana with pixartprinting tells the story of Milan

by Valentina Ieva
10

Shop signs are more than signatures! Italian photographer Marco Valmarana has collaborated with pixartprinting on the series called ‘Milan re-tale’. The project describes milanese shop owners standing proudly outside the entrances of their store. The images tell short stories of Milan's way of doing business in the past.

 

Among them: Ms Ada Comoretto, 88, is the owner of an electrical supplies store, opened by her father since 1943. What makes her a true 'resistor' is the fact that the shop is located in Corso Como.

Arnaldo Chierichetti opened his optician and photography store in 1914. The shop remained rooted to the old-cross roads between Corso di Porta Romana and Corso di Porta Vigentina despite several moves.

Luigi Grecchi's confectionery store opened in 1959. The business is family-managed, now by his son Antonio, who works with the true dedication of a born confectioner.

In 1909 mr Costante Bonvini opened his stationery shop 'Cartoleria Fratelli Bonvini'. Using a 'Pedalina', his first printing machine, he began to print business cards, invitations and stationery. Now the manager is the enthusiast Edoardo Fonti.

Arnaldo Chierichetti optician store

Luigi Grecchi's confectionery 

Cartoleria Fratelli Bonvini

Anthony Monticolombi's kiosk

Cordusio shirt-makers

Bocca bookstore

Noli Tobacconist

Mitarotonda

Grassi P. Haberdashery store

Isola winery

 

All images by marco valmarana | courtesy of pixartprinting

 

instagram.com/marcovalmarana/

www.pixartprinting.co.uk/content/milan-re-tale/

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    • Valentina Ieva

      Architect

      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al cuore di natura elettrica’!)