Blokoshka: Modernist Architecture become Matryoshka by Zupagrafika

by Valentina Ieva
4 Love 5162 Visits

Inspired by the former Eastern Bloc concrete modernist estates, Blokoshka by Zupagrafika is a playful tour inside out the "sleeping districts" of Moscow, plattenbau constructions of East Berlin, Warsaw estates built over the ruins of old ghetto, and the panelak blocks in Prague.

The Modernist Architectural Matryoshka is a set of 4 pre-cut and pre-folded nesting blocks to open in half and place inside of one another. The kit contains 4 sheets of recycled cardboard that can be easily assembled without glue or scissors. Includes a note on Eastern European housing architecture.


After World War II European cities were in urgent need of providing their population with new homes in the quickest, most efficient and affordable way possible. Soon, extensive estates were erected and started shaping the post-war continent’s urban landscape.

In 1950s-1980s the “house factories” had their real heyday. The new precast technology allowed building entire districts from scratch, especially in the former Eastern Bloc. Those urbanizations became tangible reflections of the pre-war modernist ideas of open urban spaces, minimalist design and social egalitarianism. 


Blokoshka by Zupagrafika from Zupagrafika Studio on Vimeo.

Zupagrafika is a Hispano-Polish creative design studio based in Poland, with a special bond with architecture, typography and paper, founded by David Navarro and Martyna Sobecka. The studio has been designing paper collections inspired by modernist and brutalist architecture since 2012, such us "Brutal London" or "Eastern Block". 

All images © Zupagrafika


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    • Valentina Ieva

      Valentina Ieva


      Bari / Italy

      Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al)