"Where flowers bloom, so does hope!"

A set of giant urban flowers installed in an open market square in the centre of Jerusalem

by Valentina Ieva
11 Love 2355 Visits

“Warde” - An urban installation located in Vallero Square, in the heart of Jerusalem, positioned at the entry of the main open market and a tram line station, is composed of four 30’ high and 30’ wide inflatable flowers. This installation, created by HQ architects, is part of the municipality’s effort to improve the urban space of the city center. 



The existing square is in poor condition. Divided by the tram line into two urban spaces, with no supported program around them, and filled with inevitable urban facilities such as waste composter and electricity sub-station, which a patchwork of ongoing landscape attempts to fix the non-coherent environment couldn’t save.

Warde's attempt was not to fight the chaos, but instead to try and “tighten up urban space”, to spread around such fantastic elements that would overcome the reality of the square on one-hand, and will be able to stand for themselves in the non realistic situation of Jerusalem on the other.

Four giants flowers were carefully positioned to be viewed from all around the square, and from the market near by, each is separately inflated and reacts to the situation around it, so that whenever pedestrians walk by, the flowers inflate and open up, and then deflate and close as the people walk away.


If a by-passer is looking for a moment of shade during the hot summer days, the flower will inflate and stay open until the person leaves. When the tram is approaching the station - all four flowers will inflate at once and signal the shoppers to hurry if they want to catch the tram. The Urban space suddenly reacts to the people using it.

For more info: www.hqa.co.il


Copyright © 2015 HQ Architects

  • Valentina Ieva

    Valentina Ieva


    Bari / Italy

    Laureata in Ingegneria edile-architettura, giornalista per professione, web writer per diletto. Amante di architettura, design, fotografia e libri di carta. Dipendente dai social, Instagram e InstaStories su tutti. Affamata di vita, viaggi e storie da scoprire. Qualunque forma d'arte mi affascina da sempre e non posso pensare una vita senza: emozioni forti, immaginazione, buona musica, cucina pugliese, sole e gatti. Per dirla con le parole di Battiato, non potrei vivere senza: ‘un soffio al)