Sophie Ashby

London / United Kingdom

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Sophie  Ashby 13
Sophie Ashby
Sophie Ashby is half South African, half English and grew up between Stellenbosch (Cape Town) and the UK. Her teens and schooling were spent in South West England. Sophie broadened her design vocabulary through a BA in History of Art at Leeds University, going on to study Interior Design at Parsons, The New School for Design in Manhattan, New York. Sophie is passionate about the arts, is a Young Patron of the Royal Academy and has lectured at Central St Martins.
Sophie founded her interior design & creative direction practice, Studio Ashby Ltd, in 2014 at the age of 25. Before branching out on her own, Sophie learnt her trade working for two very different interior design practices. Her first position, as an apprentice to Victoria Fairfax, a brilliantly talented, classical interior designer is where Sophie garnered her love antiques, understanding of colour and sense of proportion. Sophie then went on to head up the interiors team at the small, creative agency Spring & Mercer where she had the opportunity to develop her own, unique, sense of style and learn about the wider responsibilities of running projects.
With a long-held determination to set up her own business, Studio Ashby was born as Sophie won her first client; within weeks, one client quickly swelled to three and things have continued to grow, steadily from there. Started from a laptop, with no investment and working from cafes, Studio Ashby has grown to become a team of nine, with a new studio in Notting Hill.
Studio Ashby’s diverse roster of projects include a townhouse in Chelsea for a young Italian family, a luxury boutique hotel in South Africa, a penthouse in Battersea, a rambling country house in Somerset for the actress Gabriella Wilde and her young family, a Nigerian influenced restaurant in Mayfair and a development in Mayfair with Native Land.
Recently completed projects include a holiday house in France in Capestang, on the canal. A large penthouse in Chelsea for a young Russian family. A beach house in sunny Salcombe, Devon. A £12million apartment in the stunning new skyscraper South Bank Tower and a penthouse in Soho.
Having created a reputation for being the ‘wild card’ in the development world, Sophie has been lucky enough to work with some of the biggest players in the property industry already. Studio Ashby have recently been appointed as the interior designers for two different large scale residential development projects in London for which they are designing apartments, residential facilities and gardens from the ground up. Sophie has also been appointed as the Creative Director for the schemes and will be involved in designing and controlling the look and feel of the entire developments.
Studio Ashby were shortlisted for the International Interior Designer of the Year 2015.
Sophie lives with her boyfriend Charlie Casely-Hayford on Portobello Road, Notting Hill.
Sophie  Ashby
Sophie Ashby
Teams 1 teams

Sophie Ashby is half South African, half English and grew up between Stellenbosch (Cape Town) and the UK. Her teens and schooling were spent in South West England. Sophie broadened her design vocabulary through a BA in History of Art at Leeds University, going on to study Interior Design at Parsons, The New School for Design in Manhattan, New York. Sophie is passionate about the arts, is a Young Patron of the Royal Academy and has lectured at Central St Martins. Sophie founded her interior design & creative direction practice, Studio Ashby Ltd, in 2014 at the age of 25. Before branching out on her own, Sophie learnt her trade working for two very different interior design practices. Her first position, as an apprentice to Victoria Fairfax, a brilliantly talented, classical interior designer is where Sophie garnered her love antiques, understanding of colour and sense of proportion. Sophie then went on to head up the interiors team at the small, creative agency Spring & Mercer where she had the opportunity to develop her own, unique, sense of style and learn about the wider responsibilities of running projects. With a long-held determination to set up her own business, Studio Ashby was born as Sophie won her first client; within weeks, one client quickly swelled to three and things have continued to grow, steadily from there. Started from a laptop, with no investment and working from cafes, Studio Ashby has grown to become a team of nine, with a new studio in Notting Hill. Studio Ashby’s diverse roster of projects include a townhouse in Chelsea for a young Italian family, a luxury boutique hotel in South Africa, a penthouse in Battersea, a rambling country house in Somerset for the actress Gabriella Wilde and her young family, a Nigerian influenced restaurant in Mayfair and a development in Mayfair with Native Land. Recently completed projects include a holiday house in France in Capestang, on the canal. A large penthouse in Chelsea for a young Russian family. A beach house in sunny Salcombe, Devon. A £12million apartment in the stunning new skyscraper South Bank Tower and a penthouse in Soho. Having created a reputation for being the ‘wild card’ in the development world, Sophie has been lucky enough to work with some of the biggest players in the property industry already. Studio Ashby have recently been appointed as the interior designers for two different large scale residential development projects in London for which they are designing apartments, residential facilities and gardens from the ground up. Sophie has also been appointed as the Creative Director for the schemes and will be involved in designing and controlling the look and feel of the entire developments. Studio Ashby were shortlisted for the International Interior Designer of the Year 2015. Sophie lives with her boyfriend Charlie Casely-Hayford on Portobello Road, Notting Hill.