Kerastase Display

L'Oreal South Korea / South Korea / 2001

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Wellness, Nature and Technology embedded in Kerastase products are translated in smooth and curved shapes. The display was design with software used to design cars. Fourteen different pieces were made using car press machine in Ulsan which is home to the world's largest automobile assembly plant operated by the Hyundai Motor Company, The display is versatile and can adapt to the different layout of each Hair Salon. More than 50 displays were realized from 2001 to 2002.
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    Wellness, Nature and Technology embedded in Kerastase products are translated in smooth and curved shapes. The display was design with software used to design cars. Fourteen different pieces were made using car press machine in Ulsan which is home to the world's largest automobile assembly plant operated by the Hyundai Motor Company, The display is versatile and can adapt to the different layout of each Hair Salon. More than 50 displays were realized from 2001 to 2002.

    Project details
    • Year 2001
    • Main structure Steel
    • Client L'Oreal
    • Contractor PARAFE
    • Cost From 7,000 to 18,000 euro depending size (2001)
    • Status Completed works
    • Type Custom Furniture
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