Breuninger Textile Facade

by DIA - Dittel Architekten Stuttgart / Germany

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3 Love 1,616 Visits Published

The 2005 Christmas concept inspired the alternating facade design. The Breuninger Christmas key visual was presented facing outwards on a 700 m2 textile banner.


On the sides facing Marktstrasse and Münzstrasse, a raised steel pipe frame is mounted onto the original wooden facade, which has begun to show its age, above the canopy at a height of approximately five metres. A rail system is mounted onto the lightweight construction and is designed to guide the banner along the 700 m2 surface and ensure clear lines and a striking 90-degree corner. The taut banner is integrated seamlessly into the facade, which is set back. The space between the banner and the facade emphasises the three-dimensional character and is positioned harmoniously as a central feature of the building. The appearance of the Breuninger facade has been altered several times over the years by replacing the suspended textile facade.

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    The 2005 Christmas concept inspired the alternating facade design. The Breuninger Christmas key visual was presented facing outwards on a 700 m2 textile banner. On the sides facing Marktstrasse and Münzstrasse, a raised steel pipe frame is mounted onto the original wooden facade, which has begun to show its age, above the canopy at a height of approximately five metres. A rail system is mounted onto the lightweight construction and is designed to guide the banner along the 700 m2 surface...

    Project details
    • Work started in 2005
    • Status Completed works
    • Type Shopping Malls
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