Breuninger Textile Facade | DIA - Dittel Architekten
by DIA - Dittel Architekten Stuttgart / Germany
The 2005 Christmas concept inspired the alternating facade design. The Breuninger Christmas key visual was presented facing outwards on a 700 m2 textile banner.
On the sides facing Marktstrasse and Münzstrasse, a raised steel pipe frame is mounted onto the original wooden facade, which has begun to show its age, above the canopy at a height of approximately five metres. A rail system is mounted onto the lightweight construction and is designed to guide the banner along the 700 m2 surface and ensure clear lines and a striking 90-degree corner. The taut banner is integrated seamlessly into the facade, which is set back. The space between the banner and the facade emphasises the three-dimensional character and is positioned harmoniously as a central feature of the building. The appearance of the Breuninger facade has been altered several times over the years by replacing the suspended textile facade.
The 2005 Christmas concept inspired the alternating facade design. The Breuninger Christmas key visual was presented facing outwards on a 700 m2 textile banner. On the sides facing Marktstrasse and Münzstrasse, a raised steel pipe frame is mounted onto the original wooden facade, which has begun to show its age, above the canopy at a height of approximately five metres. A rail system is mounted onto the lightweight construction and is designed to guide the banner along the 700 m2 surface...
- Work started in 2005
- Status Completed works
- Type Shopping Malls
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