LINGERIE | GEMA GUTIERREZ

It is a feminine space, warm, where the product was isolated by a uniform background between furniture, walls and backlight. This has led to increase sight distance garments bringing a product up close and personal usage to a level outside. In this project, about forty square meters, it was decided to enhance the scenery using mannequins as a keynote speaker. The protagonists are the colors blue, brown and gold, symbols of elegance, mystery and stability. The three product lines of signature: Elegance, Enjoy and Excite, divide the exhibition space and product placement order and giving access to each of them. The soil, wood finish, creates an immersive atmosphere is accentuated by the situation of some testers, generous in size, out of public circulation space. Spot lighting further accentuates the products in each collection enhance interest, while the exhibits at the sides are enhanced by lighting half-hidden in the back of the panels. The set gets enhance and wrap around the space and give a worthy sensuality.