Volkwagen Brand Pavilion

Volkwagen Brand Pavilion opens in the Autostadt, Wolfburg. Berlin based PLEXgroup has overseen the complete design and implementation. Wolfsburg/Berlin: On 9th December 2011, the new Volkswagen Brand Pavilion in the Autostadt in Wolfsburg will be opened by Volkswagen Board Christian Klinger. The PLEXgroup have worked for over a year on this new concept for the pavilion at Volkswagen’s headquarters. The approximately one million visitors to the Autostadt each year can now experience the Brand Core, a 16 meter high, spiral formed media sculpture, within the cubical glass structure of the Brand Pavilion. The sculpture is the central attraction, a huge crystalline screen, upon which visitors can interact with images, sound and gestures. The task of the pavilion is to convey Volkswagen’s values, feelings, experiences and expectations to a multi-sensory experience – indeed, to literally make the brand accessible. The Brand Core represents the key skills of the Berlin design agency, PLEXgroup: From concept communication through architecture, media design and programming, to complete project implementation.