Afs Consultancy Co-Author for Promobuilding Spa of BRANDm(h)otel®2005, España | francesco sacconi

Afs Agency was appointed by Catalan Developers - Promobuilding Spa-for shaping a new bespoke global scale hotel-Business. The design approach is meant to be "a conversion of a joint-venture business into a Brand-Architecture” by means of using different micro scales: xS, xM, xL. The concept is not longer underpinned by a traditional architecture meaning but rather introducing functionality into pure marketing social objects. The products with specific techniques of assembly and construction instead are following up my theoretical criticisms regarding the “Contemporary Design Evolution as ADVertising” and the “Multidisciplinary Approach as Consequences of Continuum Design Mutation”. For details please visit www.afrancescosacconi.co.uk