Aloft | Studio Lotus

Catering to globally-aware young professionals, the Aloft Hotels by Marriott Group combine design and technology to provide a unique hospitality experience. Aloft stands for all that is fresh and spirited – a sleek, uncluttered take on work, play and travel. The spatial design plays a large part in creating this uniform interface across diverse locations – an approach both abided and subverted at Aloft New Delhi, whose public spaces have been designed by Studio Lotus. 

The interior design scheme juxtaposes the uniformity of material and colour with distinct elements for each public zone; a palette of grey and beige has been expressed through the marble flooring and textured paint, while timber louvers and screens break the monotony and infuse warmth. Lighting fixtures in black metal, plush furnishings in yellow, fuchsia and teal (derived from the hospitality brand’s visual identity), geometric patterns, and brass detailing run as common threads through all the spaces – the variations in which define the narrative for each space. Curated artworks and display pieces punctuate the space, commissioned to reflect the function of the space they inhabit. Following the young, contemporary vibe of Aloft, these pieces have been largely executed in a pop art style.   

Arranged around courtyard, the public spaces are located across the ground, first and third floors of the hotel building. These consist of: Remix, the hotel lobby, that weaves together small open pockets of recreational activities into a large, free-flowing space; Refuel, the deli; Amuse, the recreational zone; W XYZ, the bar; Nook, the all-day dining area; Tactic, the business centre; the first floor Banquet Hall; the third floor bar and lounge adjacent to the swimming pool; and the gym and yoga studio. 

The design scheme for Aloft, New Delhi layers elements of familiarity from the brand’s international presence with smaller resonant interventions within the property – be it the birds in flight etched into the timber panelling at the lift lobby as well as the banquet backdrop, the metal shelving that defines the F&B spaces on the lobby and the co-working spaces at Tactic alike, or the monochromatic chevron-pattern that expressed itself in flooring and furnishings in multiple zones. While each space at Aloft expresses a distinct identity, subtle cues drawn from the brand identity tie them all together.   

As customary for each Aloft property, Aloft New Delhi contains the gamut of public spaces that define the brand’s hospitality programme; each Aloft in the world consists of a Nook, a Refuel and a Remix. However, by virtue of its design alone, Aloft New Delhi offers an experience that differs from the rest and works in tandem with its specific context – its location, the configuration of the building, and its clientele – without relinquishing its ties with the parent brand, creating a unique hospitality experience.