Pervert | Kozeen + Rueda

A corner for the Pervert clothing brand has found its place in the Tsvetnoy shopping center. This is a small space with an area of 25 square meters, which is formed around commercial equipment located along the central axes of the square plan. The central figure of the corner is an interactive podium, which can be filled with various materials and used to create unique images. A special feature of the design is the use of untreated surfaces and the removal of structures on display. The interior parts of the furniture stick out inversely, which allows visitors to see not only the interior items, but also their structure. The construction aesthetics and brutalism of the objects create a contrasting impression of walking through the mall and attract the attention of visitors. The corner for Pervert is not only a place for shopping, but also an object of design research that fits into the overall concept of the Tsvetnoy shopping center.

Lead Architects: Stanislav Kozeen, Marcelo Rueda, Ulia Grishina

Photography: Varvara Toplennikova