MG Agency & Jewellery Store

The project presents the first form of articulation and definition of the visual identity of “Money Gold” interior spaces, present in dozens of agencies all over the country. Through a careful and thoughtful ambient branding, we aimed at delivering a selection of materials and textures representative of the company’s vision and its customer profile but also at the alignment of the physical brand with its digital dimensions. In addition to establishing the moodboard, we treated with an keen eye for detail the lighting scheme, crucial for the atmosphere and mood of the agencies, particularly when we talk about enhancing the colors, sparkle and shine of the jewelry. Also, knowing the importance of marketing elements, such as promotional materials, we seamleassly incorporated them into the design aesthetic, creating a cohesive and visually pleasing atmosphere. One of the challenges of this particular kind of space was the accommodation of several functions required by the company’s profile and the optimal organization of each of them. Thus, by outlining a balanced ambience with elegant notes, required by the presence of the jewelry sales service, we also integrated the exchange, pawnshop and money transfer service through the presence of the counter, which communicates visually and resonates with the customers using the same language of the interior design. Although with a clear focus on the practical side and optimal planning of the agency, the interior experience aligns with the brand identity, bringing benefits for partners, employees and potential clients through the newly created environment.

photography: Sabin Prodan