Vivo Theatre | ARCHITECTS OFFICE

CONCEPT 

Architecture from synesthetic elements, light and shadow, textures, colors, and  shapes. 

The pre-existing, the structure, hosting flexible and authentic interventions. Ethereal, the experimental spaces incite creation, art, and movement. The virtuosity of the disruptive concept synthesizes Vivo Theatre.

INTERIOR DESIGN

Located in Vivo's corporate building in São Paulo, the project was conceived from material and immaterial elements, to create an innovative and authentic  concept for the visitors. The challenge was to create a concept-theatre where we sought to value construction from pre-existing structures, which were left in evidence  to provide the innovation through coatings, colors, textures, and lighting. 

Entering the foyer, circulation is divided between those who, at night, go to see a play,  as to the employees and their daily work tasks. To establish this distinction, in a fluid  way, we highlight the lighting design conceived for the environment, which performs  as the immateriality that demarcates spatiality. The orthogonal and rigid mesh of  the lining also projects onto the floor, revealing the LED lamps placed on the layout joints, which can display neutral lights or change to the same purple as  the brand, for special event occasions.

The space accommodates the foyer's pre-established uses and presents itself as a  plural environment, which can be adapted to the needs that may eventually arise,  given its scenic concept, marked by singularity and flexibility. 

Still in the foyer, the only built element is the central one, where the box office is located  – and around it, a play of light draws the environment. Despite being physical, the  block also plays with materiality, while the mirrored plates that cover it, with diffused  clarity, deconstruct the limits of what is palpable. 

Protruding into the foyer, the volume of the theatre is covered with a traditional velvet curtain – another well-known scenic element – to bring this more classic  reference.

The theatre itself is divided into two universes: above, acoustic boards in a  reinterpretation of anechoic chambers, historically used for various purposes,  have their use as a sound insulator reestablished, and graphic and aesthetic  potential explored in the concert hall. The authenticity of the composition  reveals the extensive research into acoustic techniques, armed with the design,  seen in the graphic virtuosity of the concert halls – and just like them, the special  lighting, the 272 seats and the imported carpet have the purple color, which belongs  to the visual identity of the Vivo company. The lower area of the room is covered in  wood to reflect the sound and bring a feeling of comfort to the spectators. In addition  to expanding the space, with new storerooms and more dressing rooms, the new  project also includes investment in accessibility and technology, so that the theatre can hold more than one different play in the same week.

Our solutions for Vivo Theatre demonstrate how art and technique meet, and  how an existing architecture can be transformed from ephemeral and scenic  elements. And strategically, we strengthen the brand's identity, raise its architectural  voice, and re-establish harmonious dialogues between the material and the  immaterial.