Butcher and The Farmer, London. Restaurant Design - United Kingdom. | COOOP.

The Butcher and the Farmer The O2 Arena London concept is centered around a contemporary interpretation of a marketplace and the community it creates. A marketplace is a place for buying and selling, but it's also where social interaction and community-building occur. At Butcher and the Farmer, the experiential proposition is focused on affordability, informality, and casualness. Here, you'll find an authentic and raw interior space with a range of informal merchants offering honest, raw produce. The materiality and design of the space were informed by the nature of the produce and the sense of community that develops within a marketplace. No designer had a hand in the creation of this space, as its unity and balance were formed by the inherent qualities of the produce and the community it fosters.

The interior space is raw and authentic, with a balance of materiality that is informed by the nature of the produce and community. This deliberate design for behavior creates a unique space that promotes the exchange of ideas and opinions, leading to lasting friendships and meaningful connections among patrons.