Butcher & The Farmer, London. Restaurant Design - United Kingdom. | COOOP.

The concept of Butcher and the Farmer O2 London was built around the contemporary interpretation of a marketplace and the community. A Marketplace is a place where public markets are held for buying and selling but apart from the transactional value of it all, it is also where social interaction and chatter leads to the exchange of ideas and opinions and a sense of community. A Community being a group of people that share similar ideas that leads to friendships and appeal where something much more than tangible transactions are valued. In light of this, the experiential proposition is largely around a more affordable, casual and informal environment.