JIYUE & THREE-BODY co-brand store | Cityinno Design

The purpose of co-branded store is to inspire visitor to explore possibilities of future driving experiences. Shanghai / China / 2023

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JiYue-Auto is a premium intelligent auto-robot brand, collaborating with the top sci-fi IP "The Three-Body Problem”, both of them full of incredible imagination. The purpose of co-branded store is to inspire visitor to explore possibilities of future driving experiences.


From the Three’Body world, we have extracted the “Water Droplet" as the central installation in the space, which possesses strong interaction forces material that current Earthly technologies cannot rival, as well as a motion trajectory that defies Earth's physical laws. Water Droplet is nearly a perfect driving robots in our imagination. When visitors stand in front of water droplets, they are attracted to imagine future driving scene naturally.


We used gray metallic and decorated cyber purple to create an AI space. From beginning till end, Three-Body elements are full of everywhere waiting for visitors to explore.


In the interactive area, visitors can try real-time interaction with JiYue auto-robot, whether they are inside or outside the robot. Finally, a laser engraving machine is available for guests to create their motto souvenir by connecting to the official app. We hope there will be something different leave in visitor’s memory, such like a seed about future.

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    JiYue-Auto is a premium intelligent auto-robot brand, collaborating with the top sci-fi IP "The Three-Body Problem”, both of them full of incredible imagination. The purpose of co-branded store is to inspire visitor to explore possibilities of future driving experiences. From the Three’Body world, we have extracted the “Water Droplet" as the central installation in the space, which possesses strong interaction forces material that current Earthly technologies cannot rival, as...

    Project details
    • Year 2023
    • Work started in 2022
    • Work finished in 2023
    • Client JIYUE
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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