BYREDO Chengdu SKP-S Flagship Store

BYREDO Chengdu SKP-S flagship store pays tribute to construction workers who played an important role in the process of establishing the brand's footprint. Their craftsmanship and excellence are often hidden under the brand's luxurious finish.

Through rows of metal brackets, BYREDO Chengdu SKP-S flagship store appears to be a “semi-finished product”.

Building materials such as gypsum board, concrete and steel bars are used to create an industrial style design aesthetics. Bright pink stands out through layers of grey tones, giving people a striking visual impression. A bright yellow crane is placed on the ceiling, while a vivid statue of a "construction worker" stands atop a ladder, bringing a sense of realism.

The LED screen shows scenes of skyscrapers piercing through the clouds, which not only echoes BYREDO's craftsman spirit in architecture, but also reflects the brand’s tireless drive to create masterpieces.