MaxMara Tokyo Tower | Andrea Tognon

Rising through the skyline of the Omotesando district, an architectural presence upholds its place as part of the city’s ever-evolving fight against gravity. The Collectors Kid, a redesigned MaxMara destination.

The streamlined structure of the core pillar standing proud like a pagoda, upholding pergola-like floor slabs clad in a brushed metal with a cloudy finish blending into the sky.

From below the tower stands firm with fierce calligraphy, the optically slanted shape of black ceilings gracefully ending in curved and concaved corners, slicing to free spatial opportunities addressing unspoken wishes of passers-by. Like decisive brushstrokes of ink illustrating the Tokyo cityscape, graphically resisting the elements in a brave battle-cry answering weather and thunder.

The interior design elements carry a lightness and contemporary quentessentiality, some purposefully sculptural with a cement base rooted in the architecture, others floaty with a seemingly ephemeral snow-like finish soft to the touch.

Flooring in red travertine recalling Italianism and monumental architecture, with cement and carpet carefully laid out in alternating geometric patterns and organic shapes, creating surfaces rich in contrast, warm and welcoming.

The cadence of perforated metal sheets rhythmically repeated in the constellation of a custom lighting installation that conceals their black backdrop outshining it by flexible spotlights adaptable to any configuration of the space.

The mise-en-scène surrected by a metal staircase in a space delineated by mirrors and reflective surfaces that host a playful game of light and reflections blurring the borders between the building and its exterior.

In constant dialogue with its context the buildings terraces become podiums hosting and boasting contemporary art in direct conversation with the city of Tokyo.