Radius 58 optics pop-up + Resource coffee | DA bureau

Radius58 is a modern chain of eyewear stores originated in Saint-
Petersburg with its eponymous eyewear brand. The store on

Bolshoy Prospekt of the Petrogradskaya Side is already the third
store opened by it founders. This time, the team has chosen the
concept of pop-up; they also decided to collaborate with the
Resource Coffee Hunters and open a coffee corner inside, where,
among other things, green coffee can be roasted specially for you.
This project is an important stage for brand Radius: a new store,
new identity, new collection, the first eye examination room
(which will open a little later) and the first time when the space
with a coffee corner is opened.
The starting point in creating the design concept, a new corporate
identity developed by the design studio Non-Objective, is, in our
opinion, very industrial and technical. We transferred these
associations to the interior, and the idea of a pop-up was perfectly
suited to its implementation.
We used materials that can be seen daily at construction sites:
aerated blocks, gypsum plasterboard rails, concrete, rothband,
galvanised steel. These simple, technical materials are, in our
opinion, very compatible with the new brand identity.
The interior is divided into three functional areas: the doctor's
office (which will start working at a later point in time), the main
hall (where both the glasses shop and a coffee corner are located)
and the coffee area.
The main elements are racks made of rails of plasterboard sheets
with polycarbonate inserts. In between are massive volumes of
gas-block racks, with galvanised steel worktops. And all this is
enveloped by a bright blue curtain which gathers and unites the
two shops into a single whole: quite simply, but also very
functionally. We also used galvanised sheets in the finish.
Summing up, the RADIUS 58 project's main line is a striking
industrial experiment.