Havaya Home flagship store | Studio INTU

The design concept developed for the brand “Havaya Home” challenges the common look for a lifestyle shop. It is playful, bold, visually striking, full of details, yet elegant and easy on the eye.

The brief included planning a first store that would represent the brand's values, be modular and experiential for its customers, be innovative and convey the passion and connection to the worlds of design and lifestyle.

The store's departments include design and decoration, cooking and baking, textiles and bath.

The design concept seeks to bring an experience of abundance, of textures, products, material and colorful richness and takes inspiration from the worlds of geometric, pragmatic design, which is broken into sections by using surprising and unconventional elements. Special emphasis was placed on the "view" in the users' walking route, so that each part of the store is experienced in a different way, with design elements that surround from every direction.

The interior design and the product display are connected, the design functions as a live function and is not only used as a nice setting for the product display.

The store is integrated with graphic messages that have been integrated into lightboxes, which talk about interior design, style, fashion, and stays around the values of the worlds of design.

Since it was decided to maintain the original height of the space, round grids were designed which have a dual purpose: spot lighting of the products, and also providing an intimate feeling to the customer. Also, a large winding net was designed, the purpose of which is to mark the customer's walking route and to give an impressive and enjoyable appearance.

The walking route in the store is gently routed by using warm geometric flooring, bounded by rounded walls, and by iron partitions that are also used for displays. The display options changes between modular walls, rounded walls, podiums in variable shapes, and modular display shelving, so that you can play with the display according to the changing collections of the products.

The strikingly designed pop-up bar draws inspiration from design in the worlds of hospitality, breaks the usual look we are used to seeing in design stores, brings a dynamic and vibrant vibe to the space and serves as a changing display for products.

The palette of colors and materials that was adapted is very wide and includes the use of materials such as Araba plaster, smoothed concrete, oak wood, terracotta tiles in a combination of green, black and white shades.