musthave - shoe store | Knoblauch

Shoes and lingerie. At first sight an unequal pair. With a deliberate staging, we succeeded in packing exactly this contrast into a coherent concept at "musthave". The women's shoes are generously presented in the shop window and along the walls. While the lingerie - diffusely hidden behind a semi-transparent curtain - forms the center of the room. The lightness and friendly atmosphere are pleasantly striking.

Everything seems natural, every detail is deliberately chosen and the merchandise placed accordingly. A touch of luxury and exclusivity, well grounded by the organic shapes and simple materials. Light oak, light velvet, light stone, warm gray steel and softly tinted glass all make reference to nature and play with an inherently harmonious dualism. The colors - changing from cream beige to white - radiate an irresistible noblesse. The interior is accentuated by the clever incorporation of structural features.

The two steps that roughly designate the center axis of the room serve as the line where the slightly darker colors transition from the entrée to lighter tones. The ellipse, inside of which is the laundry area, visually connects the two levels separated by the steps. It also manages to integrate the static column as a design element. In the upper area, the shelves are designed as illuminated niches in the walls. These walls were placed in front of the old existing walls, creating a large close-up storage area whose access from the sales floor is hidden behind airy curtains.

Even the radiators were taken into account in the planning and are now concealed by upholstered benches. Thanks to the consistently clear arrangement of the merchandise presentation, a place was even found for the coffee table and for a small assortment of men's shoes. The boutique appears unagitated, calm and timelessly chic. There could not be a more beautiful environment for shoes and lingerie. No wonder that a visit to "musthave" is indispensable when strolling through the city.