Longfor Origin Sales Center, China by CINDYJIN DESIGN | Meile Zhu

In response to the increasing homogeneity of the real estate market, the designers challenge conventional design thinking by introducing the concept of de-sales center. As a result, efforts have been made to transform Longfor Origin into a highly customized club space that integrates art, technology, humanities, health, business, entertainment and private banquet, with the sales center serving as a hidden function.

The building's sense of power and elegance has been enhanced by the angular glass curtain wall, the boat-shaped sculpture, the splendid waterscape with the twin eagles perched on either side of the pond, together with the enchanting starlight on the Hermes aluminium panel. As a result, a beautiful scene of “the river shares a scenic hue with the vast sky as the evening glow parallels with eagles to fly” has leaped to our eyes.

The dynamic spiral chandelier, in combination with the concise lines, dances with the music and sparkles with vibrant lights and shadows, creating a sense of progressive rhythm and giving the viewer an immersive experience. 

A spiral staircase with a curry and metallic texture connects the two-story area. The smooth curves soften the edges and achieve harmony between beauty and connotation.

By virtue of the "astrolabe" design, the blue sky is depicted in a more palpable manner. During the day, pure light illuminates and dazzles the space while striking curves. At night, the starlight is framed like a deep and infinite sea of stars. This will enable people to embrace imagination while being accompanied by the starry sky.

The private dining area is given a sense of sequence and depth by the straight lines and mullioned wall design, which also creates a neat and orderly pattern. The two floor-to-ceiling windows improve transparency and purity while subtly introducing grace without being overly heavy.

Instead of using a massive solid wall partition to split the promenade public space that includes a cat cafe and a kids zone, the designers smartly employ steps to boost the room's sense of layers and three-dimensional effect. 

Meanwhile, a clear view of the beautiful cityscape is offered in the spacious fitness area, where people are encouraged to relax both physically and mentally.

Project information:

Project Name: Longfor Origin Sales Center

Location: Shenyang, China

Owner: Huafa Group & Longfor Group

Design company:CINDYJIN DESIGN

Chief designer: Cindy Jin

Design date: December 2021

Completion date: April 2022

Hard decoration design director: Chao Wan

Hard decoration team: Mingliang Ding, Fanjin Meng, Yanjing Jia, Yunna Xu,  Yongheng He, Erliang Yang, Xueyi Zhang

Soft outfit design director: Rong Fan

Soft outfit design team: Zhiqin Feng, Xiao Bai, Jihong Liu, Dandan Liu, Mengye Wang

Project manager: Bao Zhu

Photo by: Chuyituzhi, and TheYears

Video link: https://www.youtube.com/watch?v=GFDhEmvEKd4&t=2s