HACHIBAN RAMEN - Sư Vạn Hạnh | Mamoru Maeda

The design that integrates architecture and planting is preferred by Vietnamese people❣ Ho Chi Minh City / Vietnam / 2023

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https://amazingarchitecture.com/restaurant/hachiban-ramen-su-van-hanh-ho-chi-minh-city-by-semba-vietnam-hachban-co-ltd


[HACHIBAN RAMEN] is a strategy that targets Vietnamese families and young people.


That's why they don't put Japanese or Westerners as our target customers.
They have that strategy, but since they have only two stores, Vietnamese people are not aware of it yet.
That's why I completely ignored "Japanese HACHIBAN RAMEN" and designed it.
Especially regarding the FACADE, the target was completely Vietnamese.
I only thought about "What do Vietnamese people think?"
The corporate color of HACHIBAN RAMEN is green.
I wanted to express the color [green] not as a building material, but as a plant.
I thought that the design that integrates architecture and planting is perfect for Vietnamese people ❤.
This is because the percentage of Vietnamese who prefer plants (green) is very high.

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    https://amazingarchitecture.com/restaurant/hachiban-ramen-su-van-hanh-ho-chi-minh-city-by-semba-vietnam-hachban-co-ltd [HACHIBAN RAMEN] is a strategy that targets Vietnamese families and young people. That's why they don't put Japanese or Westerners as our target customers.They have that strategy, but since they have only two stores, Vietnamese people are not aware of it yet.That's why I completely ignored "Japanese HACHIBAN RAMEN" and designed it.Especially regarding the FACADE, the target...

    Project details
    • Year 2023
    • Work started in 2022
    • Work finished in 2023
    • Client HACHBAN- RAMEN
    • Contractor HTB
    • Status Completed works
    • Type Office Buildings / Offices/studios / Factories / Industrial facilities / Hospitals, private clinics / Shopping Malls / Showrooms/Shops / Hotel/Resorts / Pubs/Wineries / Restaurants / Interior Design / Lighting Design / Exhibitions /Installations / Book shops / Warehouses / Furniture design
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